How To Simply Decide Which Social Media Platform Your Goal Viewers Is Utilizing

It’s no secret that social media advertising is among the many high digital advertising strategies out there for companies to utilise in 2023. That being mentioned, there’s a flawed and a proper approach to go about it. For instance, you may put all your efforts into crushing FB promoting, nevertheless, if the majority of your audience is spending their time

elsewhere, you received’t be half as profitable as you may be.

With that in thoughts, how straightforward is it to find out which social media platforms your audience are utilizing? Learn on and let’s discover out extra!

Step 1: Know your viewers

The primary and most essential step of all is to know your viewers. In spite of everything, how are you going to decide the place your superb clients are spending their time if certainly you don’t have any concept who your superb clients are?

So, how do you work it out? Listed below are just a few methods to find out your superb audience:

  • Analyse your current buyer base: check out who already buys your merchandise and engages together with your providers. How outdated are they? The place do they dwell? What are they most curious about? You may study extra by participating in your current socials or by distributing some buyer surveys.
  • Conduct costly market analysis: conduct your individual or take a look at current, current market analysis. That is an efficient approach to search for gaps available in the market and discover a approach to differentiate your model (or discover a USP).
  • Research your opponents: take a look at who your largest opponents are and who they’re participating with. You may study an terrible lot about your viewers by means of your rival corporations and the place they’re investing a lot of their time and sources.
  • Know who your viewers isn’t: one other efficient approach to determine your viewers is to know exactly who your viewers isn’t. What kind of individuals would have zero curiosity in your services or products? This exercise could be very useful certainly with constructing your superb purchaser personas.

Step 2: Know your objectives

Subsequent you need to have a really clear concept with what you want to obtain by means of your social media advertising. Naturally you need to earn more money, however are you seeking to obtain one thing particular? (e.g., better model visibility, extra belief, or extra certified lead technology, and so forth.).

Professional tip: Don’t goal a number of objectives directly. Should you want to entice extra certified leads, focus all your efforts into that. Merely put, take into consideration what is going to get you to the ‘golden hill’ the quickest.

Step 3: Know the platforms

After that, you want to conduct in depth analysis into the assorted social media platforms out there – together with these you might be presently energetic on and don’t presently use.

It might be that your viewers is energetic on the social platforms you already utilise – through which case you want to dial in your messaging and put collectively a content material growth technique.

In any case, when conducting your platform analysis, take into consideration viewers dimension, match, the content material format, and your varied promoting choices.

Widespread sense additionally prevails on this regard. For instance, it’s protected to imagine that in case your viewers is Feminine aged between 16 and 24 – TikTok can be a fairly essential place to start out wanting. Simply as in case your viewers is males aged between 18 and 35 – Reddit and Fb are price a looksee.

BUT! Don’t depend on widespread sense alone. There are such a lot of sources out there at your fingertips, able to be leveraged, like this text on 109 social media demographics entrepreneurs ought to know in 2023

When you’ve decided among the key social media platforms that align together with your objectives, get busy with a content material supply plan. Simply don’t overlook the 80/20 rule when publishing content material…


So, to recap, you must start by understanding your viewers. Conduct in depth market analysis and see the place your model matches into all of it. Then, set out some objectives and simplify issues by focusing your efforts on one main aim, after which lastly use what you’ve got discovered to find out which platforms greatest align together with your objectives.

After all, in case you would favor to save lots of your self an terrible lot of effort and time, we suggest hiring social media promoting providers and let the devoted professionals maintain completely all the things for you as an alternative.